BASELWORLD 2017: The New Serpenti – Twist your time!

BASELWORLD 2017: The New Serpenti – Twist your time!

Dressed with karung and customizable without limits. the new way of wearing Serpenti.

The finest love stories are those that endure and are constantly reinvented. This is an art, a rare ability that is admirably mastered by la Femme who is brilliantly capable of handling such transformations. A hairstyle, a new garment, an accessory – and suddenly a woman becomes another while losing nothing of herself. In the animal kingdom, the serpent does likewise. A symbol of eternal regeneration, it constantly sheds its skin and takes on another, like the Serpenti.

After interpreting the figure of the reptile in countless different ways, consistently at the crossroads between goldsmithing and High Jewellery, Bulgari now reaches beyond its customary universe to propel the eternally youthful Serpenti towards a new field of expression, as the icon adopts double wrap-around straps made from multicolour exotic leathers.

A natural and legitimate continuation of the Serpenti saga, these new straps are made from Karung, a non-venomous water snake whose particularly thin and supple skin features scales mid-way between those of a lizard or the more customary snake variation. Precious, more original and more exclusive, it calls for a meticulous tanning process, after which the leather is extremely pleasant to wear, soft and smooth. On the surface, the colouring with natural pigments, in vivid, luminous shades and beautifully matching the dial colours, is further enhanced by a varnish lending a subtle gloss.

Instant metamorphosis

This new contemporary version boldly flaunts its polyvalent nature. Ours is an age of speed and change. Serpenti can be transformed in a heartbeat thanks to an extremely practical fastening system making the straps easily interchangeable by the wearer on all models, those with a steel or pink gold case, with or without diamonds. While each watch comes with two straps – in Karung or calfskin – in the client’s choice of colours, a wide range of additional shades is available on Bulgari boutiques, where the new Serpenti will be available as of May. 

The nuances will be perfectly coordinated with the colours – black, red, green or white – of the mother-of-pearl, finely lacquered and sunburst guilloché 27mm dials. In a subtle jewellery detail setting a Bulgari signature, a cabochon-cut rubellite adorns the winding crown of these watches driven by quartz Calibre B033.

More than 300 variations for a unique Serpenti

In an ultimate touch of refinement, the client will also be able to choose her favourite case and dial, so as to entirely personalise her Serpenti. Bulgari has developed an app designed to facilitate the customisation process. Available in a selected number of brand boutiques, it will enable an enthusiast to literally “compose” her personal Serpenti by means of this app installed on a tablet, by choosing the case, dial, the gemsetting and potentially the strap. The client will also be able to have an engraving of her choice on the caseback. In all, the palette of combinations and colour variations comprises a total of 312 variations, providing plenty of scope to enable each woman to define her own Serpenti and make it virtually unique and always madly desirable.

Serpenti changes things up with a beauty that is runs far more than skin deep: the love story lives on…