BASELWORLD 2017: Bvlgari Bvlgari Lady – The new colours of timelessness

BASELWORLD 2017: Bvlgari Bvlgari Lady – The new colours of timelessness

It sometimes takes time to become timeless. A watchmaking and stylistic revolution at its launch in 1977, the Bulgari Bulgari watch has since become a reference model. 

A sign of recognition among elegant ladies of Italian high society in the late 1970s, it has since returned to the forefront on their daughters’ wrists – to the point of becoming a style factor and a rallying point for a new generation of young women who revel in hunting it out within their parents’ collections and displaying it proudly on social networks.

Bulgari is offering them an even more special treat this year, with a dedicated feminine version of the Bulgari Bulgari watch, enabling them to enliven every outfit with a splash of colour. The new Bulgari Bulgari naturally adopts the purest watchmaking principles by enabling simple and accurate reading of the hours, minutes and seconds.   

High fashion meets contemporary design

Its singularity lies as much in its style imbued with a timeless architecture recalling the columns of Ancient Rome, as in its extremely current, lively appeal, making it both a fashion accessory and a contemporary design piece. It now comes in three sizes – 26, 33 and 37 mm in diameter – fitted with alligator leather straps in vivid colours inspired by the precious stones for which Bulgari is renowned. Each strap is easily interchangeable thanks to the system available on the straps of this new collection, so as to match every style and meet every expectation. Simple yet sophisticated, the cases are available in steel, pink gold/steel and pink gold versions. Several dial colour variations, and a version with gemset bezel, round off the many possibilities of adorning the wearer’s day.

The result is an exquisitely playful and joyful way of approaching feminine watchmaking, as only Bulgari knows how, endowed with a fresh appeal that is both charmingly elegant and unmistakably Italian.