de GRISOGONO unveils a new collection of ladies’ watches that – like all the jeweller’s creations – naturally seem to have been part of the brand forever. They radiate an aesthetic that instinctively creates a strong sense of belonging, freely interpreting – from dial to case, from lugs to crown, from stylised Arabic numerals to the galuchat strap – the distinctive signatures that have for more than 20 years reflected the emblematic de GRISOGONO style.

A watch whose proportions, together with the succession of off-centred circles composing its silhouette, immediately instil it with a distinctive and original character. By deliberately creating a nonconformist design based on a set of nested circles with varying diameters and centres, Fawaz Gruosi has found the key to a perfectly balanced geometry. The result is an impetuous watch that proclaims its bold nature.

Its name – ECCENTRICA – evokes its extravagant and original character, its resolutely contemporary architecture, its singular and extraordinary nature.

This elegant, self-confident, sensual and subtle creation vividly epitomises the multi-facetted, free-spirited de GRISOGONO woman. A case designed like an anthem to roundness, with a spellbinding depth effect created by the off-centred circles and the play on diamonds. A dial that tells the story of time in a sweep of stylised Arabic numerals opulently laid out around a bevelled inner bezel ring. A delicately asymmetrical architecture that extends through to the lugs – like two arms in which the round case nestles gently, enhanced by the seductive cadence of dense gemsetting. Its crown adorned with a black diamond and its galuchat-dotted strap set the perfect finishing touches of elegance to a watch endowed with the inimitable identity codes of the Maison de GRISOGONO that naturally predestine it for success.

As is its custom, de GRISOGONO adopts an apparently simple approach in revisiting a traditional shape, transcended by the singular impetus and vision of Fawaz Gruosi.